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Pay-Per-Click Advertising (PPC) is a digital marketing model where advertisers pay a fee each time one of their ads is clicked. It’s a way of buying visits to your site rather than attempting to earn those visits organically through search engine optimization (SEO) or other forms of digital marketing.
Pay-Per-Click Advertising (PPC) is a digital marketing model where advertisers pay a fee each time one of their ads is clicked. It’s a way of buying visits to your site rather than attempting to earn those visits organically through search engine optimization (SEO) or other forms of digital marketing.
In PPC advertising, advertisers bid on keywords or phrases relevant to their target audience. When users conduct searches using those keywords, the search engine displays the advertiser’s ad in the sponsored listings section of the search engine results page (SERP). These ads typically appear above or below the organic search results.
Key components of PPC advertising include:
PPC advertising platforms include Google Ads (formerly Google AdWords), Bing Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, and others. Each platform offers its own set of features, targeting options, and ad formats to help advertisers reach their goals.
